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London 2012 Olympic Poster
3-2-1 Qatar Olympic and Sports Museum
- Title:
- London 2012 Olympic Poster
- Designer:
- Wolff Olins
- Production place:
- United Kingdom
- Date:
- 2012
- Period:
- 21st century CE
- Title:
- London 2012 Olympic Poster
- Designer:
- Wolff Olins
- Production place:
- United Kingdom
- Date:
- 2012
- Period:
- 21st century CE
- Material:
- Paper
- Dimensions:
- 91.5 × 61.2 × 0.1 cm
This souvenir poster from the London 2012 Summer Olympics was not the official poster, but it features the official emblem of the Games.
The London 2012 logo attracted much controversy when it was revealed.
The designers wanted to create something dynamic, modern, and bold. There were many critics who compared its bright colours and jazzy font with 1980s design.
The creators also wished for an adaptable and flexible emblem to accommodate the different uses of the Games and sponsors. In this poster, for example, the emblem of the Games incorporates the Union Jack flag of the United Kingdom, the hosting country.
